男子テニスツアーの名前は、この１０年かそこらの間にATP Tour → ATP → ATP World Tourと３回替わることになる。
そして、トップ選手による年度末最終戦は２０年ほどの間に ４回改名：
Masters
ATP World Championship
Tennis Masters Cup
ATP World Tour Final（来年度より）
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そういえば、Super９というのもなかったっけ？ あれは上の４つのどれかの通称だったのかな？
いずれにしても、あまり頻繁に団体名とかを変えるっていうのはどうなんでしょ？ たとえば、会社だったら１０年間に３回も名前を変えるなんて普通しないんじゃないかな。
Money and surveys is what is behind the latest changes in the men's ATP tour.
ATP is changing its name to the ATP World Tour. Surely surveys have again led to this initiative, which means in less than 10 years the tour has gone from ATP Tour to the ATP to the ATP World Tour.
Another example of ATP corporate over-think is the name of the season-ending tournament held every November. Over 20 years it has had four – the Masters, the ATP World Championship, the Tennis Masters Cup and, starting in next year, the ATP World Tour Final.
To justify prize money hikes, the current ATP regime has obviously had to add some sizzle by re-jigging its nomenclature and introducing such things as harsher punishment for players missing Masters Series events (unnecessary because players have been good at playing them – the top-five missed zero Masters
Series tournaments in 2008) and stencilling tour identity on the bottom part of the nets on court.
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